The 2025 Subaru Love Promise Community Commitment Award
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to our community, and the Subaru Love Promise.
The 2025 Subaru Love Promise Community Commitment Award recognizes elite Subaru retailer who provide an exceptional customer experience at every interaction with Subaru. These retailers have demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as environment, community, health, education, and pets.
Here at Subaru, we love our community as much as we love our vehicles and are committed to making a positive impact on the lives of all of our customers and neighbors.
What is the Subaru Love Promise?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us – by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. \n\n The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day. \n\n What is the Subaru Love Promise Community Commitment? \n\n At Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Crown Subaru dedicated locally to the Love Promise?
Crown has been committed to the communities we service since 1969.
ASPCA
Teachers
Chattanooga Food Bank
The Heart Walk
Love Promise Stories from Crown Subaru
Subaru and Crown Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Supporting Families When It Matters Most - Sara F
Early this January, our team at Crown Subaru had the opportunity to give back in a meaningful way by volunteering at the Ronald McDonald House in Chattanooga. Six members of our team spent a few hours cooking lunch for the families staying there, many of whom are facing incredibly challenging moments while caring for their children. Together, we prepared a warm, homemade meal of baked ziti, salad, and garlic bread, simple comfort food meant to offer a small sense of normalcy and care. Sharing a meal may seem like a small gesture, but it can mean so much to families who are away from home during difficult times. Volunteer days like this are always deeply rewarding for our team. We are grateful for the opportunity to serve and look forward to continuing to show up for the families and organizations who need it most.
From Our Team to Our Community - Sara F
This holiday season, our team at Crown Subaru wanted to do more for members of our community who are experiencing homelessness or struggling to afford everyday necessities. What made this effort especially meaningful was that every donation was collected from our own employees, who generously came together to support this cause. With those donations, we assembled 100 giveaway bags filled with snacks, hygiene essentials, and warm winter items. Each bag was thoughtfully packed to meet real, immediate needs while offering comfort, dignity, and care during the cold winter months. These bags were then handed out in downtown Chattanooga. We are proud of our team's generosity and grateful for the opportunity to continue finding ways to help more, give more, and serve more people in need.
Honoring Our Veterans: Supporting the Chattanooga AMVETS - Sara F
This year, we were proud to support the Chattanooga AMVETS to help them continue the work they do every day for veterans and their families. AMVETS has been around for generations, and their impact is felt all over Chattanooga, whether is helping veterans with benefits, offering connections to jobs, or just being a place where they can find support and community. Their dedication to our local veterans is something we truly admire. We're grateful for everything AMVETS does, and we're proud to stand with them. Supporting their mission is one small way we can say "thank you" to the men and women who have served our country.
Subaru Loves Pets 2025 - Sara F
This year's Subaru Loves Pets event was one of our favorites yet. We teamed up once again with McKamey Animal Center to host an on-site pet adoption here at Crown Subaru, basically turning our delivery bay into a petting zoo. We wanted to do a little more this year, so we invited six local vendors to set up in our parking lot. They not only brought great products and fun energy to the event, they also donated 10% of their event profits to McKamey as an extra way to support the animals. It added a real community feel to the day, with people shopping, chatting, and of course, stopping to meet the pets. By the end of the event, nine pets found their new families, six cats and three dogs. Seeing those animals head off to loving homes is what makes this event so meaningful for all of us.
Crown Subaru Partners with Red Cross to Help Save Lives - Paige Z
Every two seconds, someone in the U.S. needs blood. From new parents to premature babies, cancer patients, accident victims and more, the American Red Cross helps ensure there is access to safe, lifesaving blood. The Red Cross supplies about 40% of the nation’s blood, and we depend on the generosity of donors to help save lives. We’re grateful Crown Subaru of Chattanooga sponsored its first blood drive with the Southeast Tennessee Chapter of the American Red Cross of Tennessee on July 24, 2025. The blood drive was a success, with 35 units of blood collected, which surpassed their goal! Each donor who came to the drive can walk away knowing that their donation may help save more than one lifeWe want to say thank you to all the blood donors and Crown Subaru for doing their part to help keep our blood supply strong. Anyone who is interested in donating can make an appointment at RedCrossBlood.org.
Crown Subaru & the Children's Hospital at Erlanger - Siedah R
Crown Subaru once again partnered with The Leukemia & Lymphoma Society (LLS) and Children's Hospital at Erlanger through the Subaru Loves to Care initiative. The partnership has involved delivering blankets, patient care kits, and messages of hope to cancer patients. On July 10, Crown Subaru personally delivered these items to patients in treatment. This year, Crown Subaru has also opted to support the LLS Urgent Need Pediatric & Young Adult Program, which will provide 15 blood cancer patients with financial relief to help offset non-medical costs associated with treatment, such as transportation, food, housing, utilities, etc.
Crown Subaru Teams Up to Support Local Community - Nate R
Imagine going without a coat, shoes, or even socks. For millions of children and adults experiencing homelessness and other urgent need situations across the country, even here in Chattanooga, this is a harsh reality. Helping others strengthens communities, which is why Crown Subaru is partnering with Operation Warm®, a national nonprofit focused on connecting children with the resources they need to thrive. Through this partnership and other Subaru Loves to Help® efforts, Subaru and retailers like Crown Subaru have helped nearly 900,000 children and adults in urgent need. On 02/21/2025, Crown Subaru donated 150 coats & 150 shoes/socks to Chatt Foundation. These essential items not only help keep children protected, warm, and dry, it can have a significant impact on a child's mental and emotional well-being.
Crown Subaru Helps Chattanooga Area Food Bank Provide Groceries For Over 100,000 Meals - John M
The Chattanooga Area Food Bank is honored to receive $33,500 from Crown Subaru's 2025 Share the Love campaign. The food bank's mission is to lead a network of partners and unite the community to eliminate hunger by feeding, nourishing, and empowering those we serve. Crown Subaru is an ally in this mission, and we're fortunate to have such generous continued support from a local team. This year, the food bank also partnered with Scouting America's Cherokee Area Council during the 2025 Scouting for Food drive to provide even more support for our neighbors, and over 2,550 pounds of food was collected in April. The food bank treasures this collaboration, for we believe the greatest impact happens when we all work together. Thank you Crown Subaru and Scouting America for supporting our work, feeding our neighbors, and working alongside us to get food to those who need it most.
Crown Subaru Sponsors Scouting for Food Event with Scouting America & The Chattanooga Area Food Bank - Edward E
Greetings Subaru Affiliates, Every year local scouts in our community have the privilege of "scouting for food" in support of the Chattanooga Area Food Bank. Scouting America has led this effort and are thrilled at the opportunity to show scouts how to function with the scout slogan, "to do a good turn daily". We were extremely fortunate to have the support of Crown Subaru this year. Crown Subaru paid for the price of the doorhangers as well as the patches for the event. Both of these items are worthwhile and rewarding to the scouts in our units. Crown Subaru went above and beyond and donated 117 pounds of food as well. Scouting America and The Chattanooga Area Food Bank's efforts were essentially doubled due to the great generosity of Crown Subaru. The following article appeared in this link of The Chattanoogan.com. https://www.chattanoogan.com/2025/4/28/502898/1000-s-To-Be-Fed-Thanks-To-Local-Scouts.aspx This is a fantastic partnership that we hope to continue in the future. As the article states, thousands of families will be helped and sustained by the donations made this past Saturday. The synopsis is that they raised 2,559 pounds of food with 25 units and 115 participants. The door hangers and patches purchased by Subaru provide a lasting memorabilia of the power of giving. Thanks again for your partnership. Sincerely, Edward Ellis Special Programs Executive Scouting America, Cherokee Area Council
Earth Week Litter Cleanup - James U
On a beautiful Sunday in Chattanooga, the spirit of Earth Day came to life through action, as Green Steps teamed up with Crown Subaru for a litter cleanup along the E Main Street corridor. What began as a simple gathering of volunteers turned into a powerful example of what’s possible when community members and businesses come together for a shared purpose: to create a cleaner, healthier, and more connected city. With 22 volunteers, including several passionate members of the Crown Subaru team, we scoured the sidewalks, alleyways, and roadside shoulders of E Main Street and surrounding areas. Over the course of just two hours, we filled 41 bags with litter and removed 30 bulky waste items, including discarded furniture, mattresses, and even large appliances. This wasn’t just a cleanup, it was a reclaiming of public space, a recommitment to environmental care, and a visual reminder that stewardship begins at street level. Crown Subaru’s Role: More Than a Sponsor This event wouldn’t have been possible without the generous support of Crown Subaru. From funding key supplies like trash grabbers, reusable gloves, and safety vests to ensuring volunteers stayed fueled with snacks and refreshments, Crown Subaru didn’t just show up, they made the entire event possible. Their team didn’t hesitate to roll up their sleeves and get to work, showing that their commitment to sustainability runs far deeper than branding. By investing in community-based environmental action, Crown Subaru helped model what corporate citizenship can, and should look like. Together, we didn't just pick up trash; we sparked conversations, made connections, and left this stretch of Chattanooga noticeably cleaner than we found it. Why It Matters: E Main Street is a vibrant but challenged corridor. It's home to beloved small businesses, historic neighborhoods, and a diverse range of residents. Like many urban areas, it struggles with persistent litter and illegal dumping, but with targeted, well-supported efforts like this one, we can change that narrative. Cleanups like this one do more than improve aesthetics. They protect local waterways from pollution, reduce harm to wildlife, foster community pride, and remind people that they have the power to make a difference in their own backyards. For us at Green Steps, this event was a shining example of how partnerships can amplify impact, and how a local nonprofit, a committed business, and everyday citizens can come together to spark real change. About Green Steps Green Steps is a grassroots environmental nonprofit working to eradicate litter and expand access to clean, safe outdoor spaces across Southeast Tennessee. Based near Chattanooga, we focus on education, infrastructure, and direct action, like community cleanups and public engagement events, to tackle the issue of litter at its roots. Since our founding in 2017, we’ve removed over 100,00 pounds of trash from Tennessee’s streets, streams, and parks, while inspiring a new culture of stewardship among residents of all ages. We believe that every neighborhood deserves to feel cared for, and that when people come together to restore the places they love, it creates ripples far beyond the trash bags. Looking Ahead We left this cleanup inspired. Volunteers shared stories, bonded over a shared mission, and expressed a desire to return for future events. And most importantly, the stretch of E Main Street we cleaned looked and felt better than we found it. Earth Day may come once a year, but with partners like Crown Subaru, we’re committed to keeping the momentum going year-round, because the planet deserves more than just a celebration, it deserves consistent, community-driven care.
