What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

How is Crown Subaru dedicated locally to the Love Promise?

Crown has been committed to the communities we service since 1969.


The Carbon Offset Company


Chattanooga Food Bank

The Heart Walk

Did Crown Subaru go above and beyond, provide exceptional service, or support causes that are important to you? We'd love to hear about it.

Love Promise Stories from Crown Subaru

Subaru and Crown Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

The Blanket of Warmth - Lesa W

Crown Subaru has reached the most vulnerable population! We are so grateful for the donations of blankets and socks Crown Subaru donated to Chattanooga Room in the Inn today. We were able to give some of the items out to those who needed them the most. The individuals in the camps were so thankful and pleased to have a warm blanket for the cold nights ahead. On behalf of those who are homeless in the community, thank you for your generosity! Good people like those at Crown Subaru not only gave warmth from the blankets and socks they donated but they also gave warmth from a loving heart to the people who needed it the most. Kindness goes a long way when you are vulnerable!

Chattanooga Room in the Inn
The Blanket of Warmth

Team Crown Participates in Habitat Build - Bella L

Members from Crown Subaru, Crown Chattanooga Chrysler/Dodge/Jeep/Ram, and Crown Cleveland stores spent Friday October 8th painting trim for Lucy's house with Habitat for Humanity of Chattanooga. It was a great experience that had us all high up on ladders and well out of our comfort zones with mosquitos, and what a great way to build up our Chattanooga Area Crown Team!

Habitat for Humanity of Chattanooga
Team Crown Participates in Habitat Build

Crown Subaru Blood Drive with Blood Assurance - Wendy V

Crown Subaru held a blood drive today with The Vein Train from Blood Assurance in our East lot. Several of our employees participated by donating blood, and even our mascot, Selah, decided to make an appearance. National blood donations are low right now, mostly because of COVID-19, so we are pleased to be able to do our part! Thank you to our team members that participated and thank you to the friendly crew aboard the Vein Train!

Blood Assurance
Crown Subaru Blood Drive with Blood Assurance

Crown Subaru Sponsors Nightfall - Crown S

Crown Subaru (previously Kelly Subaru) has been a long time sponsor of the summer concert series in downtown Chattanooga, Nightfall. This year, personnel from all departments came to help out, hang out, and answer questions at the Friday night performances featuring bands such as War and Treaty, Po Ramblin' Boys, Waylon Thibodeaux and various local groups. Even some of our Subaru Pets came to enjoy the fun! Nightfall is a great way for us to give back and connect with our community, spread joy and music, and support local artists.

Chattanooga Presents
Crown Subaru Sponsors Nightfall

Crown Subaru Helps Sponsor Bowties & Blossoms - Emily C

Crown Subaru helps to sponsor the 6th annual benefit dinner, Bowties & Blossoms, to raise funding for the MCR Foundation for the Prevention of Eating Disorders. All proceeds from this event went towards educating the Chattanooga area about the real dangers of eating disorders and how those that suffer can seek help. Education can help save lives and bring relief to the countless people suffering in our area.

Bowties & Blossoms
Crown Subaru Helps Sponsor Bowties & Blossoms

Crown Subaru Sends Birthday Wishes - Make-A-Wish E

Crown Subaru is teaming up with East Tennessee Make-A-Wish Foundation to send birthday cards to children waiting for their wish! Customers in Sales and Service have the opportunity to write birthday notes to these children for the next several months. As a dealership, we will be sending birthday cards, beginning in September, with the note and an Amazon gift card. We are grateful to have note cards donated by a local print shop called Aladdin Printing and Copying.

East Tennessee Make A Wish Foundation
Crown Subaru Sends Birthday Wishes